Buy One, Get One Killed

If people who bought dogs from breeders had to face the consequences right then and there, they'd be a lot more likely to do the right thing and adopt from an animal shelter instead. No matter how you do the math, buying an animal from a breeder adds up to killing a homeless animal in an animal shelter. In this new hard-hitting spot for PETA's ABC campaign, one unfortunate family figures this out the hard way.

Source: Peta
Creative: Dan Neri and Scott Murray of Matter
Director: Steven Tsuchida of Oil Factory